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Value Your TradeDiscover Your Perfect Ford: Freedom of Choice at Brattleboro Ford
Embrace the Power of Choice with Ford’s Diverse Lineup
At Brattleboro Ford, your premier Vermont dealership, we proudly present Ford’s innovative “Freedom of Choice” vehicle lineup. This campaign showcases a versatile range of vehicles—gas, hybrid, and electric—designed to meet the needs of every lifestyle, whether it’s for work, adventure, or family activities. Let’s dive into the 2024 Ford Lineup at Brattleboro Ford in this blog.
Spotlight on the 2024 Ford F-150 and More
Versatility Across All Media
Starting April 12, our new campaign kicks off with the F-150-focused “Get Things Done” spot. This advertisement highlights the versatile 2024 Ford F-150, available in gas, PowerBoost Hybrid, and the electric F-150 Lightning versions. It’s part of a trio of ads that also includes “Starting Line,” first seen during the Men’s Final Four on CBS, and “Power to Do,” which will premiere at the Kentucky Derby on May 4.
A Range to Fuel Your Passions
“Even more important than the power our customers choose, is what they choose to do with that power,” says Lisa Materazzo, Ford’s global chief marketing officer. Whether it’s off-roading, city exploring, or transporting a basketball team, our range of fun, capable vehicles is built to ignite passions and accomplish tasks.
Redefined Shopping Experience at Ford.com
In line with these exciting developments, Ford.com has undergone a transformation, simplifying the process for customers at Brattleboro Ford to find their ideal vehicle and powertrain combination.
Unmatched Truck Diversity
Full-Size and Compact Options
For full-size truck enthusiasts, Brattleboro Ford offers the unique choice of the gas, hybrid, or electric F-150. Urban adventurers can opt for the compact Ford Maverick or its hybrid counterpart, ensuring there’s a truck to suit every need. Plus, every Ford truck line features an off-road variant, from the Tremor off-road package to the high-performance Raptor models like the 2024 Bronco Raptor.
Commercial Solutions with Ford Pro
Ford Pro continues to cater to commercial customers by offering robust diesel powertrains along with other efficient options.
Expansive Mustang Offerings
The Mustang lineup at Brattleboro Ford includes several powertrain choices: the EcoBoost or V-8 in the traditional coupe, and the electric Mustang Mach-E SUV, each designed to deliver distinctive driving pleasure.
Innovative In-Car Technology
Ford BlueCruise and Ford Digital Experience
Several Ford models at Brattleboro Ford come equipped with Ford BlueCruise, a top-rated hands-free highway driving system. The 2025 Ford Explorer leads with the new Ford Digital Experience, allowing drivers to seamlessly integrate their favorite digital apps and services, enhancing every journey with both functionality and entertainment.
Visit Brattleboro Ford today to explore the 2024 Ford lineup, including the F-150, Bronco Raptor, Mustang Mach-E SUV, and a wide selection of used cars. Experience the freedom of choice that only Ford can offer, right here in Vermont.