Brattleboro Ford’s 2024 Ford F-150

Introduction

Brattleboro Ford’s 2024 Ford F-150: The 14th-generation Ford F-150, America’s perennial best-selling vehicle, is entering its third year of the typical five-year run with exciting updates and enhancements. Brattleboro Ford proudly presents a first look at the 2024 Ford F-150, highlighting significant changes, including the introduction of the Pro Access Tailgate, powertrain upgrades, cosmetic refinements, and advanced technology additions. Get ready for a revolution in the pickup truck segment.

The Pro Access Tailgate: A Game-Changer

Sectional Swing-Gate for Easy Bed Access with a Trailer

Ford is taking on the Tailgate Wars with its innovative Pro Access Tailgate. This remarkable feature addresses a specific challenge faced by some F-150 owners: accessing the bed when hitched to a trailer with a fixed tongue jack. The Pro Access Tailgate boasts a small, 37-inch swing-out door with check stops at 37, 70, and 100 degrees, ensuring hassle-free bed access without interfering with the trailer’s tongue jack. This feature will be optional on Lariat and Tremor models, standard on King Ranch and Platinum trims, making it a versatile solution for F-150 owners.

Powertrain Advancements

Enhanced Engine Options for Improved Performance

One of the most significant changes is the discontinuation of the aging 3.3-liter V-6 engine. Instead, the 2.7-liter twin-turbo EcoBoost engine becomes the standard, delivering 325 horsepower and 400 lb-ft of torque. This enhancement provides a 35-horsepower and 135 lb-ft boost over the previous base engine, positioning the F-150 competitively against its rivals. Additionally, Ford plans to double the production of the PowerBoost hybrid 3.5-liter V-6 engine, extending its availability to XLT models and offering a competitive pricing advantage.

Cosmetic Enhancements

Refreshed Grilles, Lights, Wheels, and Colors

The 2024 Ford F-150 receives subtle but impactful cosmetic updates, including new grilles, head and tail lamps, wheel designs, and ornamentation. A new “coast-to-coast” grille design graces the XL, XLT, STX, and Tremor grades, paying homage to the iconic F-series grilles of the past. The Lariat, King Ranch, Platinum models, and Raptors feature redesigned C-clamp headlamps and revised grille textures. The Limited model has been replaced with the Platinum Plus grade, easily distinguished by its PLATINUM lettering on the hood and tailgate. Wheel designs receive refreshing updates, including more black options and innovative technology for Platinum models. A new color, Shelter Green, debuts for Raptors, and interior color choices are streamlined to elegant black and earth-inspired tones.

Innovative Features and Technology

Advanced Technology for an Elevated Driving Experience

The 2024 Ford F-150 comes equipped with SYNC 4, showcased on a spacious 12-inch central LCD capacitive touchscreen. This system can display two camera views simultaneously, enhancing functionality in various driving modes. A fully digital 12-inch instrument cluster adapts its graphics based on drive modes, providing drivers with an immersive experience. 5G LTE connectivity ensures over-the-air updates, while Ford Stolen Vehicle Services makes its debut, providing security and assistance through the FordPass app. BlueCruise 1.2 offers hands-free driving with lane-change assist and in-lane repositioning, adding to the F-150’s safety features. Plus, the Sync 4 system allows drivers to suggest improvements directly to Ford via voice commands.

Simplified Ordering Process

Reducing Complexity for Easier Customization

To simplify the ordering process, Ford aims to reduce buildable combinations by approximately 90% compared to the 2023 model. Popular options, such as the extended-range fuel tank and class IV trailer hitch, are now standard, while other high-take-rate options are bundled together. This streamlining aims to reduce assembly costs and simplify dealer ordering, making it more convenient for customers.

Availability and Pricing

Customers can start placing orders for the 2024 Ford F-150 on September 12, with deliveries expected soon after. Pricing details will be released shortly, and while competitive, they are not anticipated to undergo significant changes in this fiercely competitive segment.

Conclusion

The 2024 Ford F-150 represents a new era of pickup trucks, combining innovative features, enhanced powertrains, and advanced technology. Brattleboro Ford invites you to explore the future of pickups and experience the unmatched capabilities of the 2024 Ford F-150. Stay tuned for pricing updates and prepare to revolutionize your driving experience.

Tags: 2024 Ford F150, New cars, Pro Access Tailgate, Trucks
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